Real Wood Panel Retailer
Custom
E-Commerce
Overview
Project-led custom storefront for a factory-direct real wood wall panel brand with 1,000+ completed installations.
Our Solution
We built a project-led custom storefront that pairs clear product-line browsing with an inspiring gallery of real installations.
Strategy & Implementation
- Split SoundPanel and GroovePanel into clearly separate browsing paths instead of one mixed catalog
- Built a real-installation project gallery using the brand's own 1,000+ completed walls as proof
- Used pack-based product templates with transparent per-pack pricing, since panels are bought by quantity
- Wrote texture and finish detail into the photography treatment so quality can be judged online
- Simplified navigation so shoppers can move between product lines without losing their place
Key Challenges
- Presenting two distinct product lines without shoppers confusing one for the other
- Proving real-world installation quality through photography rather than claims
- Handling pack-based quantity selection cleanly instead of a generic single-unit add-to-cart
Results Delivered
- SoundPanel and GroovePanel now have clearly separated browsing paths
- Project gallery showcases real installations instead of stock imagery
- Pack-based pricing and quantity selection is now clear at the product level
- Texture and finish are visible in photography well enough to support a confident purchase
“We've transformed over a thousand walls but our old site didn't show that off well. Website Prism built a gallery that finally proves our quality with real projects, not just product shots. It's made a real difference in customer confidence.”
Michael Turner