Real Wood Panel Retailer
Overview
Project-led custom storefront for a factory-direct real wood wall panel brand with 1,000+ completed installations.
Our Solution
We built a project-led custom storefront that pairs clear product-line browsing with an inspiring gallery of real installations.
Strategy & Implementation
Structured product lines (SoundPanel, GroovePanel) for clarity Built a featured project gallery showcasing real installations Designed pack-based product templates with clear pricing Added sitewide promotion and sale messaging Implemented mobile-first responsive layouts Structured metadata for interior design search terms Optimized imagery for texture and finish accuracy Simplified navigation across product lines and collections Refined checkout for pack-based, multi-item purchases Tested the storefront across devices before launch Delivered a documented, scalable codebase
Key Challenges
Presenting multiple product lines without confusing customers Proving real-world quality through project photography Handling pack-based pricing and quantity selection cleanly Keeping image-heavy gallery pages fast on mobile
Results Delivered
Clearer browsing across distinct product lines An inspiring, credibility-building project gallery Improved pack-based purchase flow Faster mobile browsing experience SEO-ready structure for interior design search terms
“We've transformed over a thousand walls but our old site didn't show that off well. Website Prism built a gallery that finally proves our quality with real projects, not just product shots. It's made a real difference in customer confidence.”