Psychotherapist Personal Brand Site

Overview

Wix personal brand site for a psychotherapist and author, structured around both clinical services and a book series.

Our Solution

We built a Wix site with a clear two-path structure, separating therapy services from the author platform without losing cohesion.

Strategy & Implementation

• Split the homepage into two clear paths — therapy services and the author platform — instead of blending both
• Built dedicated service pages for therapy, coaching, and counselling, each with its own tone
• Integrated Wix Bookings directly into the therapy path so scheduling doesn't require an email exchange
• Wove 18 years of clinical experience into credibility sections throughout, not just an About page
• Kept warmth in the visual and written tone so clinical credibility didn't read as cold

Key Challenges

• Serving two genuinely different audiences (therapy clients, book readers) without either feeling secondary
• Balancing clinical credibility with the warmth therapy clients need to feel comfortable booking
• Integrating booking functionality without the therapy pages feeling transactional

Results Delivered

• Therapy services and author platform now have clearly separated, purpose-built paths
• Booking happens directly through Wix Bookings instead of an email exchange
• 18 years of clinical experience is visible throughout the site, not confined to one page
• Warm tone is maintained even where clinical credibility is being established