Psychotherapist Personal Brand Site
Overview
Wix personal brand site for a psychotherapist and author, structured around both clinical services and a book series.
Our Solution
We built a Wix site with a clear two-path structure, separating therapy services from the author platform without losing cohesion.
Strategy & Implementation
Designed a clear two-path homepage structure for both offers Built service pages for therapy, coaching, and counselling Created an author platform section for the book series Integrated Wix Bookings for therapy session scheduling Added credibility sections highlighting clinical experience Implemented mobile-first responsive layouts Structured metadata for therapy and coaching search terms Optimized tone and imagery for warmth and professionalism Simplified navigation between the two core offers Tested booking flows across devices before launch Delivered a walkthrough for ongoing content updates
Key Challenges
Serving two distinct audiences without confusing either Balancing clinical credibility with personal warmth Keeping sensitive therapy topics approachable, not clinical Integrating booking without overwhelming the therapy pages
Results Delivered
A clear, structured path for both therapy and reader audiences Stronger credibility presentation throughout the site Improved booking and enquiry flow Better mobile browsing experience SEO-ready structure for therapy search terms
“Combining my clinical work and my writing on one site felt tricky to get right, but the two-path structure solved that beautifully. Website Prism understood the sensitivity of the subject matter and built something that feels both professional and warm.”