Organic Foot Care Brand

Overview

Regimen-first Shopify storefront for an organic foot care brand, built around bundled products and dermatologist-backed credibility.

Our Solution

We built a regimen-first Shopify experience that leads with results and credibility rather than a standard product grid.

Strategy & Implementation

• Anchored the homepage around the 3-step regimen instead of a flat product grid
• Wrote dermatologist-testing and ingredient callouts directly into the product templates
• Priced and merchandised the full regimen as the default add-to-cart path, with singles as the secondary option
• Built the Klaviyo flows so an abandoned bundle gets a different follow-up than an abandoned single item
• Kept checkout to two steps so the bundle price didn't feel heavier than it needed to

Key Challenges

• Explaining a 3-step regimen at a glance without turning the homepage into an instruction manual
• Earning trust in a niche — foot care — that most shoppers have never bought online before
• Getting people to add the full regimen to cart instead of just the cheapest single product

Results Delivered

• Regimen-first layout replaced the generic product grid as the homepage's main selling structure
• Bundle add-to-cart became the default path rather than an afterthought
• Dermatologist-testing and ingredient proof now sit on the product page, not buried in an About page
• Klaviyo now runs separate recovery flows for abandoned bundles vs. abandoned singles