Handmade Antler Gifts Store
WordPress
E-Commerce
Overview
Story-led WooCommerce store for a handmade New Zealand antler gift brand, built around ethical sourcing and craft.
Our Solution
We built a warm, story-led WooCommerce store that puts ethical sourcing and craftsmanship at the center of the shopping experience.
Strategy & Implementation
- Built homepage storytelling around ethical antler sourcing as the brand's core differentiator
- Wrote craftsmanship detail directly into product templates instead of a separate process page
- Organized merchandising around gifting occasions rather than generic product categories
- Integrated customer reviews on product pages to reinforce handmade-quality claims with proof
- Kept the compact catalog's navigation simple so a smaller range reads as focused, not thin
Key Challenges
- Explaining ethical sourcing without turning it into a lecture before the first sale
- Making a small, specialty catalog feel complete rather than sparse
- Positioning everyday products as gift-worthy for seasonal shopping occasions
Results Delivered
- Ethical sourcing story is now part of the homepage narrative, not a hidden About-page detail
- Gifting-occasion merchandising gives the compact catalog seasonal relevance
- Reviews now sit on product pages, reinforcing handmade-quality claims directly
- Catalog navigation reads as curated rather than limited
“Every piece we make has a story behind it, and the new site finally lets customers feel that before they buy. Website Prism got the tone exactly right, warm and honest rather than overly polished. It suits a small, handmade brand like ours perfectly.”
Grace Thompson