Handmade Antler Gifts Store
Overview
Story-led WooCommerce store for a handmade New Zealand antler gift brand, built around ethical sourcing and craft.
Our Solution
We built a warm, story-led WooCommerce store that puts ethical sourcing and craftsmanship at the center of the shopping experience.
Strategy & Implementation
Designed homepage storytelling around ethical antler sourcing Built product templates highlighting handmade craftsmanship Structured gift-focused merchandising sections Integrated customer reviews across product pages Implemented mobile-first responsive layouts Structured metadata for handmade gift search terms Optimized product photography for a warm, tactile feel Simplified navigation across the compact product catalog Refined checkout for a smooth gifting experience Tested the store across devices before launch Delivered WooCommerce training for catalog management
Key Challenges
Communicating ethical sourcing without heavy explanation Making a small, specialty catalog feel complete, not sparse Positioning products for gifting occasions effectively Building trust in handmade quality through photography alone
Results Delivered
A warmer storefront that reflects the brand's craftsmanship Clearer sourcing story woven throughout the site Stronger gift-focused merchandising Improved mobile shopping experience SEO-ready structure for handmade gift search terms
“Every piece we make has a story behind it, and the new site finally lets customers feel that before they buy. Website Prism got the tone exactly right, warm and honest rather than overly polished. It suits a small, handmade brand like ours perfectly.”