Gaming News Media Site
WordPress
SEO
Overview
Fast, editorial WordPress site for a gaming news publication covering consoles and platforms for a regional audience.
Our Solution
We built a lightweight, editorial WordPress site optimized for daily publishing and fast mobile reading.
Strategy & Implementation
- Organized categories by console and platform instead of one general "news" feed
- Built the homepage layout to always surface the freshest content first
- Set up an editorial workflow the writing team could use daily without developer involvement
- Reserved ad-placement zones in the layout from day one instead of retrofitting them later
- Configured Yoast specifically around gaming-news search patterns rather than generic defaults
Key Challenges
- Supporting a high daily publishing volume without the site slowing down
- Keeping navigation simple across a fast-growing number of gaming categories
- Fitting ad placements into the layout without wrecking the reading experience
Results Delivered
- Homepage now always reflects the freshest published content automatically
- Editorial team can publish daily without needing developer help
- Ad-placement zones are built into the layout rather than bolted on afterward
- Category structure scales as new consoles and platforms get added
“We publish constantly and needed a site that wouldn't slow us down. Website Prism built something lightweight and genuinely easy for our editorial team to manage day to day. Readers have noticed the site feels faster too.”
Nikola Petrović