Fragrance & Scents Boutique
E-Commerce
Wix
Overview
Discovery-friendly Wix storefront for a fragrance boutique, organized by scent family to guide customer choice.
Our Solution
We built a discovery-friendly Wix storefront organized around scent families to help customers shop with more confidence.
Strategy & Implementation
- Organized the catalog by scent family instead of generic categories, since fragrance shopping is discovery-driven
- Built homepage storytelling around helping customers navigate scent without being able to smell it first
- Created dedicated gift-set and bundle merchandising for seasonal gifting demand
- Integrated customer reviews as a stand-in for the in-person testing customers can't do online
- Used premium boutique-style photography to carry the sensory experience visually
Key Challenges
- Helping customers choose a scent with no way to smell it first
- Organizing a fragrance catalog in a way that actually helps narrow down choices
- Positioning gift sets for seasonal demand without cluttering the core catalog
Results Delivered
- Scent-family browsing now helps customers narrow choices instead of scrolling a flat list
- Gift-set merchandising is positioned for seasonal demand specifically
- Reviews now function as a substitute for the missing in-person scent test
- Boutique-style photography carries the premium feel across the catalog
“Selling scent online is genuinely difficult, and organizing by scent family made a real difference in how confidently customers shop with us now. Website Prism understood that challenge and solved it well. The gift set sections have also boosted our seasonal sales.”
Nour Khalil