Custom Wall Art Configurator
Custom
Web Apps
Overview
Custom design configurator letting customers create personalized wall art from their own photos, across multiple print formats.
Our Solution
We built a custom-coded design configurator that lets customers go from photo to finished wall art preview in a few guided steps.
Strategy & Implementation
- Built the configurator as a guided, step-by-step flow rather than a single complex form
- Wrote custom JavaScript to render live previews as customers adjust format and style, not after a reload
- Handled photo upload and cropping directly in-browser so customers don't need external tools
- Connected the finished configuration straight into the local print-fulfillment workflow
- Load-tested the preview engine under multiple concurrent sessions before launch
Key Challenges
- Rendering real-time previews without the page feeling sluggish
- Supporting several distinct print formats inside one configurator flow
- Making photo upload and cropping genuinely usable on a phone screen
- Wiring a fully custom tool into an existing fulfillment process without manual handoffs
Results Delivered
- Customers now get a live preview as they adjust the design, not after submitting a form
- Photo upload and cropping work natively in-browser, on both desktop and mobile
- Finished orders flow directly into print fulfillment without manual re-entry
- Configurator held up under concurrent-session load testing before launch
“We needed something more like an app than a store, and that's a hard thing to get right. Website Prism delivered a configurator that our customers actually enjoy using, and it's held up well as our order volume has grown. Exactly the kind of technical partner we needed.”
Erik Lindqvist