Custom Team Sports Apparel
Overview
Flexible custom storefront for a team sports apparel brand, built to serve both individual athletes and full teams.
Our Solution
We built a flexible custom storefront that supports both individual athlete shopping and team-based ordering.
Strategy & Implementation
Mapped both individual and team-based ordering journeys Designed team-page structures for club and roster ordering Built product templates for performance apparel and gear Structured homepage messaging around athlete empowerment Implemented mobile-first responsive layouts Integrated newsletter and promotions capture Structured metadata for team and athletic gear search terms Optimized imagery for a performance-driven visual identity Simplified checkout for both single and bulk-style orders Tested the storefront across devices before launch Delivered a documented, scalable codebase
Key Challenges
Supporting both individual and team-based ordering flows Serving an international athlete base with varied needs Keeping team ordering simple without a full B2B system Balancing performance branding with clear product information
Results Delivered
A storefront that serves both individual and team buyers Clearer team-based ordering structure Stronger brand messaging around athlete empowerment Improved mobile shopping experience SEO-ready structure for team and athletic gear terms
“We serve everyone from solo athletes to full teams, and our old site couldn't really handle both well. Website Prism built us a structure that finally works for both audiences. Global shipping and team ordering feel much more straightforward now.”