Athletic Performance Shopify Build
Shopify
UI/UX
Overview
Figma-to-Shopify build for an athletic performance brand, matching an approved design system precisely.
Our Solution
We built a performance-driven Shopify store directly from Figma, matching the brand's athletic positioning throughout.
Strategy & Implementation
- Built the brand story page first, since it carries most of the emotional weight in the approved design
- Matched product templates to the Figma specifications exactly, including performance-focused imagery
- Translated every interactive state from the static design into working, tested functionality
- Optimized asset delivery and page speed specifically ahead of the full public launch
- Ran a final page-by-page comparison against the design file before sign-off
Key Challenges
- Giving the brand story page the visual impact the design called for without slowing the page down
- Matching a performance-driven aesthetic precisely rather than approximating it
- Coordinating final details with an external design team under a launch deadline
Results Delivered
- Brand story page carries the visual impact intended in the original design
- Product templates match the Figma specifications precisely, including imagery treatment
- Site was fully optimized and tested ahead of public launch, not patched after
- Final build was verified page-by-page against the design file before going live
“The design our team put together needed a development partner who wouldn't compromise on quality, and that's what we got. Website Prism built the store to match our vision closely and kept us involved throughout the process.”
Marcus Ellison